Around the world, enterprises are pouring millions into CRM platforms. Yet most still face the same painful reality: incomplete, outdated, fragmented CRM data.Revenue leaders continue to report issues like missing contacts, duplicate profiles, inaccurate company details, manual event data entry, and lost insights. As a result, marketing segmentation fails, outreach becomes guesswork, and sales productivity drops.

At Broot AI, our belief is simple: A CRM is only as powerful as the data inside it.

No matter how advanced Salesforce, HubSpot, or Monday.com may be, a CRM filled with stale or incomplete records becomes nothing more than an expensive digital directory.

That belief, and the universal market pain behind it, is what motivated us to participate in the Global Tech Awards.

Why We Joined the Global Tech Awards

Across industries, CRM transformation has become a global priority. Yet more than 70% of CRM data goes stale within a year, leading to bounced emails, broken sales funnels, unreliable dashboards, and lost deals.

Our purpose in joining the Awards wasn’t just to compete.

We wanted to highlight a silent operational crisis inside enterprises:

CRMs are missing the very features needed to keep data clean, updated, enriched, and actionable.

The Global Tech Awards gave us a platform to show how Broot AI reimagines CRM intelligence and finally provides CRMs with the “brain” they were never designed with.

The Innovation Behind Broot AI

What is Broot AI?

Broot AI “fixes broken CRMs” by adding the critical capabilities CRMs were never built with. Instead of replacing CRMs, we plug in as an intelligence layer that ensures your CRM data is clean, current, enriched, trusted, and instantly usable.

How does it work?

Think of Broot AI as a “brain boost” for your CRM, upgrading it with precision, automation, and intelligence.

Broot AI Delivers 9 Core Capabilities:

1. Unified CRM Compatibility

Works seamlessly with HubSpot, Salesforce, Monday.com, and any modern sales or marketing CRM, no migration, no replacement.

2. Clean, Organized Data

Automatically fixes messy, incomplete, erroneous, or duplicated CRM data so every record is trustworthy.

3. Automated CRM Enrichment

Continuously enriches contact and company profiles with verified titles, emails, industries, tech stack, segmentation metadata, and more, all powered by our Data Warehouse of 500M+ global profiles.

4. Instant Event Data Capture

Scan business cards, capture LinkedIn profiles, or retrieve QR details at events, and auto-sync everything into the CRM in seconds.

5. Deeper Contact Insights

Identify signals, intent, and buying readiness to prioritize outreach and target the right people at the right time.

6. One-Click Sales Navigator Import

Import targeted leads from LinkedIn Sales Navigator directly into your CRM with a single click.

7. Rapid Decision-Maker Discovery

Instantly find key stakeholders and verified email identities for ABM targeting and enterprise outreach.

8. Anonymous Website Visitor Reveal

Uncover the companies, and contacts, behind anonymous traffic to fuel outbound campaigns and lead scoring.

9. Built-In Global Calling

Enable sales teams to call prospects directly inside the CRM interface, with seamless global connectivity.

In short, Broot AI turns your CRM from a static database into an intelligent revenue engine.

How Our Team Brought This Vision to Life

Innovation rarely happens in isolation. Our journey was shaped by cross-functional collaboration, constant user feedback, and a culture of solving real-world pain points, not theoretical ones.

• • Our AI and data engineering teams built the enrichment engine and developed multilingual OCR systems capable of reading even the most complex business card formats worldwide.
  • Our product team designed intuitive flows for event capture, enrichment triggers, and CRM syncing.
  • Our business and partnerships team worked closely with CRM platforms and early enterprise adopters to refine real use cases.
  • Our customer success team ensured that every feature aligned with real operational workflows.

Through weekly iteration cycles and rapid prototyping, we shaped Broot AI into a platform that doesn’t replace CRMs, but elevates them.

Impact on the Industry and Society

We believe the real impact of Broot AI goes far beyond fixing CRM data. It helps solve one of the biggest challenges in modern revenue operations:

empowering sales and marketing teams to make confident, data-driven decisions.

• • For sales teams, cleaner data means stronger pipelines, fewer missed opportunities, and higher close rates.
  • For marketing teams, accurate enrichment leads to precise personalization, segmented campaigns, and higher ROI.
  • For leadership, it means data they can finally trust.

In a broader societal context, better data leads to better decisions. It creates more meaningful professional connections, fuels collaboration across borders, and accelerates innovation for organizations around the world.

Challenges We Faced and How We Solved Them

Every innovation journey comes with obstacles. For us, three challenges stood out:

1. Multilingual and Multiformat Data Extraction

Business cards from Japan, Thailand, Vietnam, India, or Europe all look fundamentally different. Many include mixed languages, vertical text, and stylized fonts.

To solve this, we trained our OCR engine on thousands of real samples and built context-aware parsing that understands cultural and regional nuances.

2. Harmonizing Data Across CRMs

Each CRM platform uses different structures and validation rules. Our solution was to build an adaptive enrichment middleware capable of mapping fields intelligently and resolving data conflicts automatically.

3. Ensuring Data Accuracy at Scale

Enrichment is only valuable when accuracy is high. We combined multiple intelligence layers, our internal data warehouse, third-party signals, and AI-driven validation, to ensure reliability before syncing data back to the CRM.

These efforts allowed us to deliver a platform that is fast, scalable, and enterprise-ready.

Culture of Innovation at Broot AI

Innovation is deeply embedded into how we operate. We foster it by:

• • encouraging rapid experimentation
  • prioritizing real customer problems
  • creating open collaboration between engineering, product, and revenue teams
  • empowering team members to own solutions end-to-end
  • continuously learning from global markets and CRM trends

Most importantly, we cultivate a mindset of curiosity:

“Why is this broken, and how can we fix it better than anyone else?”

Advice for Companies Innovating in Tech

We have learned three important lessons that may guide others:

1. Build for the problem, not the trend.

Trends fade. Real customer pain points endure.

2. Integrate into ecosystems, don’t compete with them.

The future belongs to tools that enhance, not replace, existing platforms.

3. Ship fast, iterate faster, but keep your vision steady.

The best products evolve through continuous learning.

Our Future Vision and Goals

We aim to build the world’s most powerful CRM intelligence layer, one that plugs into any CRM and instantly transforms it into a smarter, more insightful system.

Over the next phase, we plan to:

• • expand integration with CRM and RevOps platforms
  • launch predictive scoring and automated intent-driven workflows
  • introduce AI agents that act on CRM data autonomously
  • enhance multilingual understanding for global markets
  • scale globally across APAC, Middle East, Europe, and the Americas

Our long-term goal is simple:

Turn every CRM into the intelligent system it was always meant to be.

Emerging Technologies That Excite Us

We are especially excited about:

• • Generative AI for contextual enrichment and summary intelligence
  • Autonomous AI agents that take action inside CRMs automatically
  • Multimodal AI to improve scanning, validation, and multilingual recognition
  • Real-time intent intelligence using behavioral and firmographic signals

The intersection of these technologies will redefine how organizations manage relationships and revenue.

To dive deeper into Broot AI’s award-winning work, visit their website at https://www.broot.ai/