1. What motivated your company to participate in the Global Tech Awards?

First of all, thank you for giving us the opportunity to participate in the Global Tech Awards. Recognition like this is always meaningful. For me, awards are also a signal that what we are building is relevant and in demand in the market. When industry experts recognise our work, it gives additional confidence that we are solving a real problem and moving in the right direction. As a growing company, we at Plurio see awards as an important form of social proof. They help people who may not know Plurio yet understand that our product and the work behind it have been independently recognised. That is especially valuable when you are building something new in a rapidly evolving market.

2. Could you share an overview of the project or innovation your company submitted?

Plurio is an AI agent built for marketing teams managing $500M+ in annual client ad spend. It automates much of the performance marketing workflow, from analysing advertising performance and forecasting outcomes to recommending actions and executing approved changes across channels. Our AI Agent brings advertising, CRM and revenue data together into a single source of truth, identifying early signals in creative performance, audience quality and channel behaviour to forecast outcomes and recommend the right actions.

3. How has your team worked together to bring this innovation to life?

I built Plurio together with my co-founder Kirill Kasimsky. Before Plurio, we founded Elly Analytics, a cross-platform marketing analytics company. When we started developing Plurio, I hired 7 senior engineers on a part-time basis and gave them the same task to approach independently. After 6 weeks, 3 of them had produced tangible results, and they became our initial AI team. Today, we run Plurio as an AI-first company, not just an AI product. Our marketers, customer success, sales and development teams all work in a shared AI workspace, where our knowledge, processes and client context are structured so that AI agents can work with them. This way of working has increased our team’s productivity by 2-3x and has become an important part of how we build and improve Plurio.

4. What impact do you anticipate your innovation will have on the tech industry or society at large?

I believe Plurio can fundamentally change how performance marketing teams work. Today, specialists still spend a huge amount of time processing data, navigating dashboards and making routine campaign decisions. Our goal is to give marketers that time and attention back so they can focus on growth and creative thinking.

5. Are there any specific challenges you faced during the development process, and how did you overcome them?

One of the key challenges was building an AI system capable of producing accurate and useful decisions. In the early stages, we had to work through challenges around the accuracy and scalability of the algorithms. Another challenge is that the AI market itself is evolving extremely quickly. As LLMs improve and competitors gain access to the same underlying technologies, product-market fit can be temporary. You have to continuously invent, build and release new capabilities that create real value. We’ve responded by maintaining a rapid cycle of experimentation, development and product releases. We also moved from our original analytics product toward an AI agent as soon as advances in agentic AI made it possible to automate work that our customers had previously been doing manually.

6. How does your company foster a culture of innovation?

We run Plurio as an AI-first company, both in our product and internally. Our entire team works inside a shared AI workspace, while our knowledge, processes and client context are stored in structured, machine-readable formats that AI agents can work with.. As a founder of an AI-focused company, I think it’s important to be an active user of AI myself. The team follows the example set by leadership, so if I’m not actively using agents in my own work, it’s difficult to expect the rest of the company to do the same.

7. What advice would you give to other companies striving to make an impact in the tech space?

My advice to other founders is to learn how to sell your own product before relying on specialists to do it for you. Speaking directly with customers helps you understand the problem, gather honest feedback and identify what actually creates value.

8. What are your company’s future goals, and how do you plan to drive advancements in your industry?

Our main goal is to achieve fully autonomous performance marketing - building a system that can manage the complete cycle from analysis to action and optimisation. To get there, we’re continuously expanding the capabilities of the agent. We are moving toward systems that can improve their own rules based on historical data and continuously optimize performance. We are also working on capabilities such as generating creatives directly within the agent, so teams can manage more of the performance marketing process without switching between different tools.

9. Are there any emerging technologies or trends your company is particularly excited about?

I’m excited about the evolution of agentic AI and increasingly capable AI models. We started building our current AI agent in 2024, when advances in AI made it possible for systems to plan, remember context, use tools and evaluate their own work. I’m especially interested in the progression from conversational AI to regular workflows, automated rules, and eventually agents that can improve those rules themselves using historical data and machine-learning models.

To dive deeper into Plurio's award-winning work, visit their website at https://www.plurio.ai/