What motivated your company to participate in the Global Tech Awards?

At Klickly, we’re driven by a mission to make commerce smarter and more accessible. The Global Tech Awards present an opportunity to share our advancements, learn from industry leaders, and celebrate innovation. It’s also a nice way to validate our team’s hard work on a global stage!

Could you share an overview of the project or innovation your company submitted?

Klickly’s innovation, engageable Commerce Modules™, uses AI to personalize products for consumers and lets them purchase directly within an ad—eliminating the need to visit an external site. This seamless in-ad buying experience significantly boosts conversions (not every customer wants to click to a brands’ store), while reducing friction for brand discovery. Designed specifically for innovative brands advertising to consumers online, our solution democratizes access to sophisticated AI-powered insights by operating on a pay-for-performance model. This enables brands to scale without enterprise-level budgets and taking on the inherent risks of promoting outside walled-garden ecosystems.

How has your team worked together to bring this innovation to life?

Our team collaborated across engineering, data science, and design to create a tool that provides brands with easy access to high-quality growth solutions. Through agile development and an ongoing customer feedback loop, we refined our product suite to maximize usability and value. Every member of our team contributes to delivering impactful solutions that help brands expand their reach and thrive in competitive markets.

What impact do you anticipate your innovation will have on the tech industry or society at large?

Klickly is redefining how innovative, trailblazing brands compete by offering them tools traditionally reserved for industry giants. Our innovation levels the playing field, enabling more brands to scale while inspiring a shift toward equitable, AI-powered solutions. We hope to foster a culture of innovation that champions inclusivity and empowers emerging brands.

Are there any specific challenges you faced during the development process, and how did you overcome them?

One challenge was aligning our technology with rapidly shifting customer needs. We overcame this by embedding user feedback at every stage—through beta testing and direct collaboration with partners. For example, during beta testing, our partners provided insights that led us to refine the user interface and enhance our AI’s adaptability. This iterative approach ensured that our platform stayed adaptable, customer-focused, and capable of delivering measurable results.

How does your company foster a culture of innovation?

At Klickly, we emphasize collaboration and experimentation. Team members from diverse disciplines come together to share ideas, and we encourage calculated risk-taking to drive breakthroughs. For example, we recently held a company-wide innovation sprint that led to new features for our platform. By embracing continuous learning and iterative development, we ensure our team stays ahead of trends and focused on impactful solutions.

What advice would you give to other companies striving to make an impact in the tech space?

Focus on solving real problems. Stay customer-obsessed and let their challenges guide your innovation. At Klickly, every decision we make is about making life easier for our partners—this commitment has been key to our growth and impact.

What are your company’s future goals, and how do you plan to drive advancements in your industry?

Our goal is to advance AI-powered personalization to make commerce more intuitive and efficient. By refining our predictive capabilities, we aim to help businesses build stronger connections with their customers. We’re focused on expanding to new markets, while continuing to invest in cutting-edge technology to empower brands in an increasingly competitive market.

Are there any emerging technologies or trends your company is particularly excited about?

We’re excited about AI’s potential to transform eCommerce by making personalization more meaningful. Technologies like generative AI and predictive analytics are opening doors for deeper customer engagement, helping brands create experiences that feel authentic and resonate with their audiences.

To dive deeper into Klickly’s award-winning work, visit their website at https://www.klickly.com/