Customer Relationship Management (CRM): A Comprehensive Guide to Strengthening Customer Connections
This article provides a comprehensive overview of Customer Relationship Management (CRM), exploring its definition, benefits, key features, and best practices. It highlights how CRM systems help businesses improve customer retention, enhance service quality, and drive sales by centralizing customer data and streamlining processes. The article also covers different types of CRM systems and offers actionable insights for businesses looking to leverage CRM to build stronger, more personalized customer relationships.