Social Media Technology (SocialTech): Navigating the Future of Digital Interaction
This article explores the evolution and future of Social Media Technology (SocialTech), covering key advancements like AI, AR/VR, blockchain, and data analytics. It discusses current trends such as short-form video content, social commerce, and influencer marketing, as well as future developments including metaverse integration and AI-powered content creation. The article also addresses challenges like data privacy, misinformation, and digital well-being, offering a comprehensive overview of how SocialTech is reshaping digital interaction.