The Evolving Landscape of AdTech: Trends, Challenges, and Opportunities in 2026
This article explores the rapidly evolving world of Advertising Technology in 2026, highlighting key trends such as privacy-first advertising, AI-driven media buying, retail media growth, and the rise of CTV. It also examines industry challenges, emerging opportunities, and what brands, publishers, and platforms must do to stay competitive in the new AdTech landscape.