The World of Advertising Technology (AdTech): Revolutionizing Digital Marketing
This article provides an in-depth overview of Advertising Technology (AdTech), exploring its key components such as Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and Data Management Platforms (DMPs). It explains how AdTech works, particularly through programmatic advertising, and highlights the role of AI in optimizing campaigns. Additionally, the article addresses challenges like privacy concerns and ad fraud while discussing the future of AdTech, including trends like privacy-first strategies and cross-platform marketing.