
The Evolution and Impact of Marketing and Advertising Technology (MADTech)
This article explores the evolution and impact of Marketing and Advertising Technology (MADTech), highlighting its journey from early digital marketing methods to the integration of advanced technologies like AI, machine learning, and programmatic advertising. It discusses the current state of MADTech, emphasizing enhanced personalization, omnichannel marketing, and the role of big data and analytics. The article also looks ahead to the future, predicting further advancements in personalization, the incorporation of AR and VR, and the potential of blockchain to bring transparency to digital advertising.